Strengthening Your Persuasion Strategy Through Repetition
Blog / 02/19/2014

Strengthening Your Persuasion Strategy Through Repetition By Michael Lee, Author of How To Be An Expert Persuader Once is enough for the wise man, they say. But in the world of sales and trade, there is no such thing as an arrangement being confirmed just once. In order for you to finally close that deal, you will have to exercise a number of sales techniques and persuasion strategies, and one of the most effective is repetition. The more you repeat the benefits of the product or service you are selling, the more it becomes natural to you and your prospect. It is this feeling of naturalness that you want to accomplish; because when an idea becomes second nature, it won’t appear as if you’re trying to sell; but instead, you’ll just be highlighting the obvious. After watching a certain advertisement on television, notice how we find ourselves humming the ad’s catchy jingle even while we’re doing something else. That’s repetition in action. In fact, it operates on several levels. Importance of repetition Repetition is necessary to retain a certain piece of information to memory. For example, if you need to learn a certain poem, you keep repeating it to yourself,…

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Blog / 11/12/2013

How to Be a Persuasive Salesperson By Michael Lee, Author of How To Be An Expert Persuader If you’re in the business world, perhaps the most challenging part of the entire experience is selling. Indeed, nothing is more nail-biting than waiting for the other party to decide whether he or she agrees with you on the merits of a certain product or not. You will likely go through countless books and spend long hours of research on topics like negotiation training, business plans and strategies, resource management and obviously, selling. But one of the most important tools a salesperson should possess, in order to be successful in selling, is persuasion. First, the attitude of persuasion comes from within. You have to believe and convince yourself that you can sell, and sell a lot! You have to orient and tell yourself that you have the capacity to offer a product or service to someone else; have him need what you’re offering. expert persuader If you cannot develop that sense of persuasion in yourself, then it would be very difficult to become a persuasive salesperson. Develop the attitude and belief of being a persuasive salesperson even to the least of things. How?…

Persuasion Techniques to Handle Difficult Customers
Blog / 09/14/2013

Persuasion Techniques to Handle Difficult Customers By Michael Lee, Author of How To Be An Expert Persuader   Persuasion techniques are essential to apply in the field of sales and marketing, as dealing with an irrational customer is one of the toughest situations you can tackle. How do you exactly alleviate the fury of a buyer who is livid because of something you, the service or product, or your company failed to perform? This is where influence and persuasion techniques may come in handy. Because the field of sales is not a walk in the park, there will be times when you will be shouted at, and even hurled harsh words by clients who are not satisfied. Don’t be alarmed. This is a normal situation. And being so, there are ways to rise above them so that you don’t break down, too. First, find out what the client is angry about. Is he complaining about your service? Is he unclear about certain points in the agreement or the product? Did the problem come from you or did it spring out of his frustration over something he misunderstood? What are his sentiments exactly? You can find this out by being calm…

How to Persuade Your Audience Through Public Speaking
Blog / 07/10/2013

How to Persuade Your Audience Through Public Speaking By Michael Lee, Author of How To Be An Expert Persuader Want to enhance your persuasive public speaking skills? Perhaps you have already spoken before an audience, have given a great speech, have influenced them considerably to your point and have received a standing ovation a few times. Now you wish to improve that foundation you have in persuasive public speaking. Here are 4 ways that can help you to become a more influential speaker. 1) Body language. Majority of human communication is done non-verbally, and people commonly respond and understand it very well, having said that we primarily did not have formal education on nonverbal language. In order to effectively connect with your audience, mean what you’re saying through nonverbal cues. These include eye contact, hand gestures, pacing and the like to stress your words and statements. For instance, if you’re trying to imply a very important point, you may point a finger up. If you’re telling a story, pace a short distance citing you’re bringing them to a certain point. Public speakers also have their eyes to help them capture their audience. Some public speakers like to give piercing gazes…

How to Persuade Your Prospect to Make a Commitment
Blog / 01/16/2013

How to Persuade Your Prospect to Make a Commitment By Michael Lee, Author of How To Be An Expert Persuader   You’ve been in this situation before. You spend an entire afternoon talking animatedly about the merits of this one product you’re trying to sell; and after wasting about a bucket of saliva on the effort, your prospect tells you he cannot possibly find any use for it. Deep inside, surely you’d want to lash out at him for pulling your leg in the first place. But, hey, that’s just part of the challenges of being in the sales industry. How do you persuade a person, who thinks he doesn’t need your product, to actually believe on his own that what you’re selling is indispensable and something he shouldn’t be leaving home without? This sounds like an impossible feat, doesn’t it? But it’s actually very possible. You just have to know what buttons to push to get a ‘yes’. And that button, much to the surprise of many, is pain. Yes, you read that right. Hit your prospect where it hurts without him knowing that he has been subliminally injured. It is in his pain where he is unguarded and…