Freight Broker Training: Growing Your Business Using Agents

02/16/2016

Freight Broker Training: Growing Your Business Using Agents

 

Suppose you could arrive at your office, turn the computer on, look at the load boards and then have the phone start ringing like crazy – without your having to make one phone call yourself?

How would you do this? Find answers to this question and more …..

When it comes to using agents in your freight broker business, you are looking at an entirely different type of business compared to just running a brokerage. There are managerial and operational requirements that demand a lot of attention.

Because of the extra ‘dimension’ involved in using agents, it is essential that brokers learn, and deal with, the more important issues and requirements BEFORE bringing agents on board.

Introducing… Freight Broker Training: Growing Your Business Using Agents

© AbsoluteCovers.com

The major topics included in this eBook are:

  • Your Model,
  • The Concept of ‘Agency’,
  • Setting Up Your Operations: Brokerage and Agency,
  • Recruiting to ‘Win’, and,
  • Growing Your Business Even More.

Do NOT become paralyzed due to all the uncertainties in setting up a broker agency. By taking action now, you will be giant steps ahead of those who are chasing their tails or getting bogged down in a sea of confusion.

If you are saying to yourself, ‘I know what I want to do. It is just that I am unable to exactly explain it. And, besides, I do NOT know where to begin’ ….. then this book is for you.

In Freight Broker Training: Growing Your Business Using Agents, you’ll learn:

  • What is the major purpose or function of a representative? (pg 7)
  • Where do you begin when creating your model? (pg 10)
  • As agents search for new customers, what is better than a *big* target market? (pg 11)
  • Six marketing strategies that you and your representatives can use to get customers. (pg 12)
  • Five potential obstacles you may face while building your agency. (pg 15)
  • What constitutes an Agency? (pg 20)
  • Seven issues that need to be dealt with before talking to your first potential representative. (pg 21)
  • Twelve operations’ issues that you will need to have established before bringing representatives on board. (pg 22)
  • Where you can go and what you can do if your operations are not complete. (pg 23)
  • What you need to define when preparing your Broker-Agent Agreement. (pg 26)
  • Four different commission structures to use in your agency. (pg 27)
  • Customer and carrier acquisition procedures that need to be carried out flawlessly. (pg 29)
  • Three absolutely essential questions you need to provide answers for to your representatives. (pg 30)
  • Five benchmarks used to evaluate shippers that you can suggest to your representatives. (pg 31)
  • Four benchmarks used to evaluate carriers that you can suggest to your representatives. (pg 32)
  • Why and how your *offer package* that you provide to representatives needs to be well-thought-out before you start talking to potential representative. (pg 33)
  • Eleven skill sets that you may be looking for in your representatives (pg 38)
  • Six places you can go to to find them. (pg 42)
  • Two strategies that you can use when interviewing potential representatives. (pg 43)
  • Common questions that you and your representatives can expect during the initial interview. (pg 45)
  • Several ways you and your representatives can use to create better customer/carrier relations. (pg 51)
  • Four powerful strategies that you can use to grow your business even more. (pg 53)
  • Learn why all representatives may not be equal and what to do about it. (pg 62)
  • Two spreadsheets you can download and use to record, monitor and evaluate representative, customer and overall performance. (Appendix B)
  • Plus much more …..

CLICK on the link below for more details.

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